Released on: January 8, 2008, 1:15 pm

Press Release Author: 919 Puts Branding Plan for BioSignia Into Action

Industry: Marketing

Press Release Summary: Do you \"know your number\"?

Press Release Body: Holly Springs, N.C. - 919 Marketing Company today announced a
string of continued media success in promoting its client, BioSignia, a leading
biotechnology company based in Research Triangle Park. At the core of 919's branding
efforts is BioSignia's revolutionary Know Your NumberT, the first disease-specific
risk assessment (DRA) tool that takes a multi-dimensional approach to predict an
individual's risk of developing chronic preventable diseases.

"We've designed an effective branding strategy that ever-expands BioSignia's
regional and national presence in a variety of industries where Know Your Number is
a viable tool," says David Chapman, CEO of 919 Marketing." By deploying our
proprietary LINKT planning process, we clearly demarcated BioSignia's identity,
positioning and value proposition across all purchaser touch points."

To date, BioSignia has interviewed about Know Your Number with Crain's New York
Business, Workforce Management, Employee Benefits Advisor, and Modern Healthcare
magazine. The company has also been featured on MSNBC for its recent partnership
with North Carolina pharmacy chain, Kerr Drug.

Over the past year, 919 Marketing has continued to add to its list of notable
clients, including Alphanumeric, Jersey Mikes, The Coalition to Salute America's
Heroes and Rosen Law Firm.

***

Currently, Know Your Number is available at nine Kerr Drug pharmacy locations in
North Carolina and will soon be available in other states. It is also now being
included in corporate wellness programs within companies across the nation. To learn
more visit www.knowyournumber.com
About 919 Marketing Company
919 Marketing Company is a hybrid business consulting and marketing communications
firm, located just minutes from North Carolina's Research Triangle Park. A team of
seasoned, senior level consultants, 919 develops winning business strategies and
provides the marketing horsepower required to produce clear, measurable and
recognizable results. To take your company to the next level, call 919-557-7890 or
visit: www.919marketing.com


Web Site: http://www.919marketing.com

Contact Details: Alison Kramer
919-459-8157
akramer@919marketing.com